Retail

Retail

Retailers face new challenges in the way goods are marketed, bought, fulfilled, delivered, and sold in a highly competitive marketplace, but emerging technology innovations are ushering in new opportunities as well. Retailers can leverage technologies, such as cloud, AI, robotics, IoT, and VR/AR, to provide the shopping experiences that delight customers.

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Explore how we can help your retail business run better


Deliver omnichannel marketing campaigns that convert browsers into buyers – and provide exceptional experiences in stores, online, and on mobile devices. Our retail marketing and CX solutions can help you gain a real-time view of each customer and provide personalized, consent-based engagements at scale. Build relationships, increase loyalty, and drive profitability.

  • ✓ 360-degree customer profiles
  • ✓Real-time shopper insights
  • ✓ Personalized omnichannel experiences
  • ✓ Marketing performance management
  • ✓ Flexible pickup, delivery, and returns



Put the customer at the center of all your merchandising decisions – and increase conversion rates – with our retail merchandise management software. Anticipate customer and market trends accurately, optimize pricing and promotions, and improve all aspects of your day-to-day merchandise operations – from purchasing and allocation to performance.

  • ✓ Centralized data management
  • ✓ Retail sales and demand forecasting
  • ✓ Merchandise and assortment planning
  • ✓ Merchandise management and execution
  • ✓ Omnichannel pricing and promotions



Ensure your retail sourcing and procurement teams are fast, agile, and exceptionally well-informed – with SAP software. Our solutions can help you efficiently source ethical and sustainable products, control risk and costs, and collaborate with a global network of suppliers. Drive brand differentiation with innovative and private-label sourcing and use AI-powered analytics to improve contract negotiations, optimize orders, and save money.

  • ✓Strategic sourcing and contract management
  • ✓ Procurement analytics
  • ✓ Merchandise and indirect buying
  • ✓ Smart invoice management



Get the right products to stores and customers at just the right time with our retail supply chain management solutions. From the first mile to the last, our software can help you create efficient, customer-driven, and transparent supply chain networks. Collaborate with partners and suppliers, reduce waste and emissions, and fulfill demand from anywhere – instantly and at optimum costs.

  • ✓ Integrated supply chain planning
  • ✓Retail inventory management
  • ✓ Omnichannel fulfillment
  • ✓ Warehouse and transportation management
  • ✓Retail logistics and track and trace



Meet evolving shopper expectations at brick-and-mortar stores and online – and provide customers with frictionless, consistent experiences across channels – with our software for omnichannel retail and store operations. Equip store associates with real-time customer and inventory data, offer mobile POS and self-checkout, support smart store technologies, and create engaging digital storefronts and e-commerce experiences.

  • ✓ Real-time customer and inventory visibility
  • ✓ Smart and automated store processes
  • ✓ Support for smart store technologies
  • ✓ Omnichannel POS software
  • ✓Omnichannel e-commerce platform


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